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Nike vs Adidas vs New Balance | MBA-Level Competitive Market Analysis & Brand Strategy
Date
Spring 2025
Location
Fort Lauderdale
Role
Lead Market Analyst & Strategist
Role
Lead Market Analyst & Strategist
Responsibilities:
Conducted a competitive market analysis of Nike, Adidas, and New Balance using both financial data and AI-powered sentiment analysis.
Collected and processed over 90 verified customer reviews through AI tools to extract sentiment trends and consumer behavior insights.
Synthesized quantitative metrics (pricing, revenue, growth) with qualitative insights (comfort, value, fit perception).
Developed visual storytelling dashboards using NotebookLM to present insights clearly and engagingly.
Authored strategic recommendations for each brand—bridging consumer feedback with business action.
In this video, I present a data-driven competitive analysis of three global sneaker leaders — Nike, Adidas, and New Balance — blending financial performance metrics with AI-powered customer sentiment analysis to uncover how consumer perception aligns with brand strategy.