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Competitive Market Analysis: Nike, Adidas & New Balance
Date
Spring 2025
Location
Fort Lauderdale
Role
Served as the Market Analyst and Research Lead, responsible for collecting and analyzing customer sentiment data, evaluating financial performance, and comparing brand strategies. I applied AI-driven analytics tools to synthesize 90+ consumer reviews, benchmarked key financial metrics, and transformed insights into a strategic visual presentation highlighting market trends and brand positioning.
This project delivers a data-driven competitive market analysis of three leading sneaker brands—Nike, Adidas, and New Balance—integrating financial data with AI-powered customer sentiment analysis. The study evaluates flagship models (Nike Air Force 1, Adidas Samba, and New Balance 1906R) to uncover how product design, comfort, and brand positioning influence market performance.
By blending qualitative insights from over 90 verified consumer reviews with quantitative sales and pricing data, the analysis reveals each brand’s unique strategic strengths and weaknesses.
Nike sustains strong cultural relevance but faces pressure to modernize comfort and value.
Adidas thrives on trend momentum but risks long-term loyalty due to fit and comfort issues.
New Balance leads the market with superior comfort, customer satisfaction, and sustainable growth.
The findings highlight a major industry shift: consumers now value comfort and authenticity over legacy and hype — making emotional intelligence and ergonomics the new drivers of brand success.
